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Bachelor of Public Relations & Advertising

Bachelor of Public Relations & Advertising

Master strategic communication, brand management, and digital marketing to shape public perception and drive campaigns.

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Bachelor Degree
4 Years
from 2,500 OMR
Muscat, Oman
Academic Excellence

The Global Standard for Modern Journalism

1

From brand strategy to creative execution — learn to build advertising that works across traditional and digital channels.

2

Curriculum co-designed with Purdue University Northwest, USA.

3

Graduate ready for industry — hands-on projects every semester.

4

Taught entirely in English by qualified academics and industry practitioners.

Program Structure

The Roadmap to Your Degree

Semester 1

Advertising Fundamentals (3 credit)
Consumer Behaviour (3 credit)
Design Basics (3 credit)

Semester 2

Copywriting Essentials (3 credit)
Marketing Principles (3 credit)

Join the Next Generation of Global Media Leaders

Admissions for the September 2026 Academic Year are now open.

Apply for Admission
Staffs

People Behind Bayan College

Dr. Mohamed AlKharusi

Dr. Mohamed AlKharusi

Dean

Dr. Tamilselvi Natarajan

Dr. Tamilselvi Natarajan

Assistant Dean Academic Affairs

Mr. Juma Al Kaabi

Mr. Juma Al Kaabi

Assistant Dean (Admin-Finance)

Ms. Kavitha Sumeh Kumar

Ms. Kavitha Sumeh Kumar

Director – Quality Assurance

View All Team Members
Career Paths

The Media Industries Where You will Excel

Creative Director

Lead campaign concepts, guide visual direction, and shape bold brand narratives.

Brand Manager

Build long-term brand positioning, coordinate launches, and protect reputation across channels.

Media Planner

Develop media strategies, negotiate placements, and optimize budgets for reach and impact.

Digital Marketing Specialist

Design high-performing digital campaigns across search, social, email, and content.

Copywriter

Write persuasive campaign copy, scripts, taglines, and messaging frameworks for brands.

Account Executive

Coordinate client relationships, timelines, and deliverables across agency teams.

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Al Jazeera

Al-Jazeera – Media Internships

Purdue University Northwest

Purdue-NW – Academic Partner

Sultanate of Oman Ministry of Education

Oman-MoE – National License

OAAAQA Oman

OAAAQA-OM – Quality Approved

Testimonials

Our Graduates Are Changing Oman

Mayasim Maqbool
View the review

Mayasim Maqbool

Bayan College Student, Class of 2022

I've developed my learning and writing skills significantly and continue to grow academically and personally each day. I'm excited to keep building on this journey.

Read the Review
Requirements

Ready to Apply?

Your path to enrollment is clear and straightforward.

+968 24263664/65/66

info@bayancollege.edu.om

01

Academic Record

High school certificate (Tawjihiya) or equivalent with a minimum grade of 60%.

02

Language Skills

Basic English proficiency required; dedicated support courses are available.

03

Digital Application

Complete our streamlined online application with a short personal statement.

04

Required Documents

Valid Omani ID, passport photo, and certified copies of your academic transcripts.

Join the Next Generation of Global Media Leaders

Admissions for the September 2026 Academic Year are now open.

Apply for Admission
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